Why We Built Leadwidey: Finding the Lead Signal in the Noise

leadwidey-lead-scoring

The Missing Link for Thousands of Creators and Entrepreneurs: Knowing “Who is Ready?”

The Universal Struggle
I’ve spent over 20 years working in B2B growth and marketing strategies. Throughout this journey, whether working with solo entrepreneurs, newsletter writers, or sales teams, I noticed a universal struggle.

It wasn’t about “finding” people. Most of you already have an audience. You have 5,000 newsletter subscribers. You have hundreds of rows in your Google Sheets. You have followers clicking your social media bio links.

The struggle wasn’t a lack of data. The struggle was a lack of clarity.

The Question That Keeps Us Awake
Every day, thousands of creators and sellers ask themselves the same question:

“I have 500 people on my list. I have time to call or email only 10 of them today. Which 10 should I choose?”

Most tools on the market are great at collecting lists or sending emails. They give you “metrics”—open rates, click counts, page views. They give you a haystack.

But they don’t give you the needle. They don’t tell you who is actually interested.

We realized that entrepreneurs didn’t need another tool to manage or store data. They needed a tool to interpret it.

Building the “Focus” Engine
We built Leadwidey to answer that single, critical question: “Who is sales-ready right now?”

We wanted to build a solution for the “doers”—the Substack writers, the Shopier sellers, the B2B freelancers—who don’t have time to analyze complex charts.

We built Leadwidey on three simple pillars:

Focus on Intent, Not Just Clicks: Not all actions are equal. Our engine understands that a click on your pricing page is a stronger signal than a click on your home page.

Respect for Privacy: believe you shouldn’t have to compromise privacy to get insights. That’s why we designed an engine that works without scanning your private emails. We score the actions (clicks), not the inbox.

Simplicity for Everyone: You shouldn’t need a technical degree to find your best leads. We made it “No-Code” so you can connect your Google Sheet or create a link in seconds.

Finding Your Connections
As I often say: “Don’t just stack data. True focus comes from the data that creates the most connections.”

Leadwidey is the simple AI engine designed to find those connections for you. It connects a link click to a specific person, measures their intent, and highlights the ones who are waiting to hear from you.

It’s not about managing more contacts. It’s about finding the right ones.

Welcome to Leadwidey. Let’s find your focus.

Start your free trial.

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